Accelerator Course by John Doherty Credo

The Lead Generation and Sales Accelerator is the culmination of five years, 4,500+ prospects generated, and seeing $125,000,000+ (yes, million) in digital marketing leads come through Credo. In that time we’ve learned what works to get qualified leads in the door, convert them to prospects, and ultimately close them into clients.

This five module course (with a bonus pricing module included) covers the five most important areas of building a service business lead generation and sales engine.

Keep reading to learn more, and join today!

Learn more 

Hi there,

If you’re here then you’re probably running a services business (marketing, design, development) and you’re tired of the ebb-and-flow, up-and-down rollercoaster of a bunch of referrals one week and then none for who knows how long.

You’re tired of these new prospects all wanting proposals, and then none of them signing with you.

You’re tired of “leads” reaching out through your site and saying “So what is it that you do exactly?” You’re tired of wasting time explaining what you do to people like this too, because you know they’re not going to buy from you.

Simply put, you’re tired of a service business that feels like a job.

Well dear service business owner,  you’ve come to the right place .

Since 2015 we’ve worked with hundreds of agencies and consultants. Some have solid processes and are looking to get more qualified leads in their door, and we love working with those.

But we’ve also spoken with a lot of agencies, just like you, that are struggling. Struggling to generate leads and struggling to close leads. You’re tired of struggling to not make enough revenue to achive your goals.

Because of this we’ve worked hard over the years to identify what makes an agency (or consultant!) successful in attracting and closing work, and now we’re teaching that to you.

This course delivered live cost $1,099. You’re getting it for a fraction of that.

We’ve tested these strategies while doing our own sales (remember, Credo is run by former and current service business owners!) and then taught them our customers and monitored the results.

Results can’t be guaranteed (my lawyer told me I had to say that), but implementing these strategies (especially one specific one in the 4th module) has returned sales improvements of 15%-35% for agency owners. One agency has gone from $600,000 per year to $4,000,000 per year in revenue since we trained them on sales.

And as you’ll see below, we had one agency that completed the course go on to close a $96k annual deal. That’s a 111x ROI on his investment within 3 months.

If you’re a tired service business owner that wants to break free of the inconsistency of referrals and close more deals in a consistent way, the Credo Accelerator is for you.

Sincerely,

John Doherty, Credo Founder & CEO

Many things going into building a website that converts. While digital marketers usually think a lot about traffic acquisition, we spend too little time thinking about what gets clients to convert. Module 1 covers the ideal structure of an agency website.

Messaging is hard, so how do you build messaging around your core offerings that qualifies in the right leads, qualifies out the wrong ones, and still converts? We’ll dig deep into the language around consulting and services and share case studies from what works and doesn’t. Week 2 is all about messaging and conversion.

Marketers are great at talking about “how many leads we generated last month”, but when it comes to converting them we waste a ton of time. Week 3 covers lead generation and how to attract the right leads, and take top of funnel leads and convert them into paying clients.

Lots of agencies can generate enough leads, but the funnel breaks down when it comes to closing. Too many proposals get sent that never get signed. Week 4 covers the sales process we know closes work and will tighten up your existing processes so you sign more clients and make more money.

This week covers creating proposals that get signed. Many agencies do a lot of unnecessary work and lose contracts because of their proposals. This module teaches you the four needed parts of a proposal so that you can win more contracts.

Pricing is one of the hardest parts of running a service business. In this module, we’ll show you a few pricing frameworks you can use to determine and present your pricing in proposals so that you have the best shot at closing that prospect into a client.

Credo Founder & CEO

Former CEO and cofounder at Grovo

“We worked with John for two years at Grovo. He communicates very well, develops scalable strategy, and helps prioritize a tactical roadmap to make it happen. John’s an expert in the space, but can get his hands dirty too. John’s also a great guy. He’s personable, friendly, and always on. I can’t recommend John enough.”

Former VP Product, Creative Market

“My team and I worked with John for 18 months after we were introduced by a mutual colleague whose deep SEO knowledge I respect. I’ve worked with a handful of talented (and some not so talented) consultants in this space since 2011, and after speaking with a half-dozen more when we were looking to onboard someone new to tackle some hairy projects, I can confidently say John is the best I’ve come across.”

CEO, Venta Marketing

“We began working with Credo at the end of 2018. Since that time we’ve grown incredibly and a large part is thanks to John and his team’s direction and training. They ripped apart our sales process and rebuilt it from the ground up. When we look back at our performance, that training was a lockstep change in our growth. I cannot recommend this content more highly.”