Build Your Own Content Machine by Nat Eliason


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You will get all course content: videos, pdf, screenshots, docs, etc. EVERYTHING.

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In early 2018, we created the first version of this course walking you through exactly how we’d research, plan, and grow a new site from scratch.

A few months later, we decided to take the research and planning done in this course, and actually create a blog from it.

8 months later, that blog was getting 150,000+ visitors per month, from the research and planning you can see in this course.

This is  one of the only courses  where you get to see an SEO expert plan out a new site and get proof that the plan worked.

But it’s more than that. This course gives you an inside look at how we operate at Growth Machine.  It’s a step-by-step guide through the strategies we’ve used to get 3,000,000 visitors per month  across all the content we’ve created. Like how we’ve grown this site from 50,000 visitors per week, to 300,000!

It’s how we’ve gotten on the first page of Google for topics as diverse as:

  • “fasting for weight loss”
  • “buy bitcoins with a credit card”
  • “uber vs lyft”
  • “lion’s mane mushroom”
  • “book marketing”
  • “location independent jobs”
  • “how to stop a panic attack”
  • “how to increase your credit limit”
  • “learn ruby on rails for free”

It’s a process that can work in any niche, regardless of your experience level.

And now, you can learn that process.

Introducing: Build Your Own Content Machine

In the last year, we’ve had the pleasure to work with major brands like Yummly, Patreon, Kettle & Fire, ButcherBox, Credit Card Insider, Perfect Keto, Tenth Street Hats, Four Sigmatic, and many more.

But  the vast majority of websites aren’t good fits to work with us . Not everyone can afford $8,000+ a month to have us run their content marketing. Not yet anyway.

That’s why we created “Build Your Own Content Machine.” So that you’d have the exact processes, tools, and guidelines we use to grow sites from 0, to 100,000, to 1,000,000 monthly visitors, so you can do it yourself for a fraction of the price.

In this course, you’ll learn exactly how we plan, prioritize, write, publish, promote, and optimize our content. It’s a step-by-step guide to developing a bulletproof SEO strategy that can take you from 0 to 100,000+ monthly readers in less than a year.

And  this isn’t some abstract, “talking head” course where someone speaks over a bunch of slides.

It’s an over-the-shoulder view of us planning out Cup & Leaf,  doing all the work in a way you can easily follow along with on your own.

We explain everything as we’re going, with clear steps you can follow to duplicate the process for your own site, removing any hesitation from the process.

You’ll even get a detailed spreadsheet, based on the spreadsheets we use to plan our clients’ content, that you’ll be able to fill out as you go.

That means that by the end of the course, you will:

  • Discover dozens of article ideas to create content around
  • Know what article ideas will bring you the most traffic
  • Be able to assess what topics are easiest, and hardest, to go after
  • Learn exactly how to write an article that’s optimized for ranking on page 1
  • Develop a strategic promotion process that will bring new traffic to each article

But most importantly,  you’ll come out of the course with a plan in hand for executing on your content marketing, and in a way that’s designed to bring in search traffic.

In fact, you could buy the course today, take the course over the weekend, and get to work Monday knowing that you have a plan that will put you on track to start bringing in serious amounts of free traffic from Google every single day.

Are you ready to build your content machine?

Your Instructor
Nat Eliason

Hi, I’m Nat. I run Growth Machine, a 7-figure marketing agency where we manage the SEO and content marketing for a variety of companies. Previously, I led the marketing for, where I grew the blog from 5,000 to 170,000 monthly readers in 8 months. During that time, I also developed the popular courses “Programming for Marketers” (purchased by General Assembly), and “1-Hour SEO” (now free on YouTube). I’ve also grown my personal blog to 300,000+ monthly readers over the last three years. This course distills everything I’ve learned about SEO, content marketing, and how you can use it to grow million dollar plus businesses.

Course Curriculum
Getting Started
  • Start
    Welcome to the Course! (0:34)
  • Start
    Investment Thinking (1:18)
  • Start
    The Pyramid of Focus (2:00)
Plan Your Content
  • Start
    Generate Your High Level Keyword Topics (2:32)
  • Start
    Find Your Related Keywords (10:46)
  • Start
    Get Keywords from Your Competitors (6:48)
  • Start
    Bonus: Use the Keyword Generator (4:34)
  • Start
    Create Your Master Keyword List (1:47)
  • Start
    Select Your Top Keyword Opportunities (4:58)
  • Start
    Make Sure Your KWs are Relevant (1:10)
  • Start
    Create Your Content Plan (5:17)
Write Your Content
  • Start
    Finding Topics Related to Your Keyword pt. 1 (3:29)
  • Start
    Finding Topics Related to Your Keyword pt. 2 (4:30)
  • Start
    Finding Topics Related to Your Keyword pt. 3 (1:52)
  • Start
    Outlining Your Content (5:09)
  • Start
    Writing Your Content (1:15)
  • Start
    Double Checking Your Article’s SEO Readiness (2:06)
 Frequently Asked Questions
When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
How much experience is necessary?
You should have a basic idea of what content marketing is, and what SEO is, but you don’t need to have much experience to implement these strategies. As long as you have a blog you can work on, you’re good to go!
Paid Course in 6 Monthly Payments

Pay for the full course over 6 months while you implement the strategies.

6 payments of $99/month 
Immediate Lifetime Access in One Payment

Get immediate full lifetime access to Build Your Own Content Machine

Lifetime Access + 1-on-1 Implementation Session

We’ll help you implement everything you learn


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