Mastering Value Propositions by Strategyzer

An online course that will teach you how to better understand customers, and create value propositions that sell

  • Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artifacts
  • Create a shared language around value propositions
  • Pairs with the Business Model Canvas methodology

$39.90

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An online course that will teach you how to better understand customers, and create value propositions that sell

  • Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artifacts
  • Create a shared language around value propositions
  • Pairs with the Business Model Canvas methodology
 
  • What you get
  • Reviews
  • Who it’s for
  • Instructors
  • Preview
  • Pricing
  • FAQ
BUY NOW
Here’s what you get…
 
Proven methodology introduced in our global best-selling book Value  Proposition Design.
 
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
 
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.
…and how you’ll apply it immediately

You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let’s see how you can too.

Can you clearly explain your idea? – Map your Value Proposition

We’ll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.

Why would customers care about your idea? – Check for Fit

Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!

How do you stack up? – Assess the Competition

Even if your idea connects well with customers, the competitive market could crush it. It’s time to assess the competition and decide where to compete or differentiate.

What should you change and how? – Improve your Idea

By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We’ll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.

Are you setting yourself up for a costly failure? – Test and Derisk

Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We’ll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You’ll better understand what will work, what won’t, and how to proceed with confidence.

Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you’ll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.

ENROLL TODAY – RISK FREE

Course reviews

Over 3,000 people have already taken the course and are getting results. Here’s what a few of them had to say…

Single Course

Mastering Value Propositions

USD $499.99

(plus applicable VAT)

TAKE THIS COURSE

60 Day Money-Back Guarantee

For learners expressly interested in the Value Proposition Canvas

  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 7.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee
All Access Bundle

Mastering Business Models, Value Propositions & Business Testing + Strategyzer App

USD $1199.99

(plus applicable VAT)

BEST DEAL
GET THE BUNDLE

** SAVE $600 **

Best deal for learners interested in our complete methodology

  • Mastering Business Models
  • Mastering Value Propositions
  • Mastering Business Testing 
  • 35 lessons on 18 topics
  • 200+ bite-sized “steps” 
  • Over 140 high-quality videos 
  • 22.5 hours of content 
  • 1-year access to course content 
  • 1-year access to Strategyzer App
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee
  • Certificate of Completion
Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus applicable VAT)

GET THE BUNDLE

** SAVE $200 **

Best deal for learners interested in both methodologies

  • Mastering Business Models
  • Mastering Value Propositions
  • 26 lessons on 11 topics
  • 150 bite-sized “steps”
  • Over 94 high-quality videos
  • 15.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses

Go beyond the book

We’ve found a more effective way to turn you into a proficient practitioner of the canvas. Whether you’ve read the book or not, you’ll get more with the course.

More Skills

While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.

More Media

Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.

More Convenient

Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.

More Content

More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.

More Concise

After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

ENROLL TODAY – RISK FREE

 

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

 

Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.

BEST DEAL
USD $799.99

(plus VAT for EU residents)

Get the Masters Bundle

Create value for your business and your customers.

A great value proposition without a great business model won’t survive. Incredible business model innovation without a value proposition to customers won’t get off the ground. You need both! Get the Masters Bundle and learn how to better create value for your customers and for your business.

  • Over 140 bite-sized learning pieces, across 26 lessons, on 11 crucial topics
  • Unlimited access to 94 videos and over 15.5 hours of learning content that doesn’t expire
  • Lifetime access, no limits

ENROLL TODAY – RISK FREE

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees and fostering innovative thinking across all levels.

Innovation Units

Create new business models and value propositions to build new growth engines.

Product Managers

Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.

Sales Teams

Better understand the business model and how to sell their value propositions to various customer segments.

HR Divisions

To enable understanding of business models among all employees and foster innovative thinking.

Corporate Development

Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

ENROLL TODAY – RISK FREE

Created by world renowned business model innovators

Only with this course can you learn the authentic methods first shared in  Business Model Generation  and  Value Proposition Design , straight from the source.

Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.

Dr. Yves Pigneur
Professor at the University of Lausanne

Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.

He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d’Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers  Business Model Generation  and  Value Proposition Design .

Watch 5 free preview videos

5 key topics, 13 lessons, over 44 videos and over 7.5 hours of learning content.

Click any section below to watch a preview

Getting started with the Value Proposition Canvas
4 LESSONS | 29 STEPS

  • Introduction to the Value Proposition Canvas & Jobs-to-be-done
  • Customer Pains and Gains
  • 6 Techniques to gain Customer Insights
  • Value Map
The Value Proposition Canvas in Context
2 LESSONS | 11 STEPS

  • Fit between your Customer Profile and Value Map
  • Business Model and Value Proposition Canvas Fit
Differentiation and Competition
2 LESSONS | 7 STEPS

  • Value and Differentiation
  • Compare your Value Proposition with Competitors
Designing Value Propositions
3 LESSONS | 14 STEPS

  • Introduction to Design Thinking
  • Prototyping Value Propositions
  • Running a Value Proposition Design Workshop
Validating Your Value Proposition Canvases
2 LESSONS | 16 STEPS

  • Introduction to Testing
  • Designing a Value Proposition Test

ENROLL TODAY – RISK FREE

Adopted by leading schools

More than  322 schools  across the United States, plus countless more worldwide, teach the same methods you can learn in this course.

  • Missouri University Of Sci & Tech
  • University Of St Thomas St Paul
  • Arkansas State University Jonesboro
  • Devry University Irving
  • Winthrop University
  • Shasta College
  • Skyline College
  • Saddleback College
  • Purdue University Main Campus
  • Miami Dade College
  • Cornell Univ
  • Albertus Magnus College
  • Devry University Chicago
  • Pace University New Yorknew York City Campus
  • Academy Of Art Univ
  • Creighton Univ
  • Bakersfield College
  • University Of St Thomas St Paul
  • Grace College Seminary
  • Penn State University University Pk
  • School Of Visual Arts
  • University Of Alabama Huntsville
  • Old Dominion Univ
  • Blue Mountain Comm Coll
  • Indiana University Southeast
  • Texas State University
  • Walden Univ
  • University Of Washington
  • St Petersburg College
  • University Of Miami
  • University Of Alaska Anchorage
  • Everest University South Orlando
  • Wright State University Dayton
  • Paradise Valley Comm Coll
  • Capella University Minneapolis
  • Wayne State Univ
  • Texas A & M University Coll Sta
  • College Of Lake County
  • University Of Kansas Main Campus
  • St Mary’s University Of Minn
  • Lawrence Tech Univ
  • University Of Arizona
  • Montreat College
  • Pace University New Yorknew York City Campus
  • University Of Colorado Colo Spgs
  • Morgan State University
  • Penn State University University Pk
  • Oberlin College
  • Fashion Inst Of Design & Merch
  • Art Inst Of Las Vegas
  • Seattle Pacific Univ
  • Bellarmine Univ
  • Wagner College
  • Cleveland State University
  • Virginia Commonwealth Univ
  • Portland State University
  • Blue Mountain Comm Coll
  • Northern Arizona Univ
  • Pace University New Yorknew York City Campus
  • Western Kentucky Univ
  • Indiana Purdue University Indpl
  • Everest University Orange Park
  • Radford University
  • University Of Miami
  • University Of Kansas Main Campus
  • School Of Visual Arts
  • Westminster Coll Slc
  • Winthrop University
  • Volunteer State Community Coll
  • University Of Miami
  • North Lake College
  • Western Kentucky Univ
  • Shorter University Rome
  • Rollins College
  • Howard Comm Coll
  • City Coll Of San Francisco
  • Shasta College
  • Fresno City College
  • Oregon State University
  • University Of Delaware
  • Expression Coll Of Digital Art
  • Calif St University Dominguez Hills
  • California State East Bay
  • College Of Lake County
  • Palm Beach State Col Lakeworth
  • Western Washington Univ
  • Brooklyn Law School
  • University Of Michigan Ann Arbor
  • Duke University
  • Gallaudet Univ
  • University Of Calif San Diego
  • Los Angeles Sw College
  • Santa Rosa Junior College
  • Hagerstown Comm College
  • Johns Hopkins Univ
  • University Of Delaware
  • University Of Alabama Huntsville
  • Radford University
  • University Of Calif Santa Barbara
  • Salem State University
60 Day money-back guarantee

If you’re not satisfied we’ll give you your money back. That’s it.

Zero Risk:

Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don’t feel satisfied, just email us at [email protected] and we’ll give you your money back. No questions asked.

Take the Whole Course:

60 days is more time than you need to go through every lesson in the course! That means you can take the entire course, and if you’re not satisfied– ask and receive a refund.

99%+ Satisfaction Rate:

We are over 99% confident you’ll love it. Less than 1% of people request a refund, so we can be 99% sure you’re going to love it — which is about as good a guarantee as you can realistically give. If you find yourself amongst the 1% that’s not satisfied, no problem. Let us know and we’ll refund you – again with no questions asked.

Certificate of completion

Differentiate yourself and stand out as a top performer.

Easily share your accomplishments with our downloadable and verifiable certificates.

Single Course

Mastering Value Propositions

USD $499.99

(plus applicable VAT)

TAKE THIS COURSE

60 Day Money-Back Guarantee

For learners expressly interested in the Value Proposition Canvas

  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 7.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee
All Access Bundle

Mastering Business Models, Value Propositions & Business Testing + Strategyzer App

USD $1199.99

(plus applicable VAT)

BEST DEAL
GET THE BUNDLE

** SAVE $600 **

Best deal for learners interested in our complete methodology

  • Mastering Business Models
  • Mastering Value Propositions
  • Mastering Business Testing 
  • 35 lessons on 18 topics
  • 200+ bite-sized “steps” 
  • Over 140 high-quality videos 
  • 22.5 hours of content 
  • 1-year access to course content 
  • 1-year access to Strategyzer App
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee
  • Certificate of Completion
Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus applicable VAT)

GET THE BUNDLE

** SAVE $200 **

Best deal for learners interested in both methodologies

  • Mastering Business Models
  • Mastering Value Propositions
  • 26 lessons on 11 topics
  • 150 bite-sized “steps”
  • Over 94 high-quality videos
  • 15.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses

Do you offer a free trial of the course?

Yes, we offer a collection of video previews of the course. This will give you a clear idea of the content covered in the course.

How long do I have access to the course?

You have lifetime access, no limits!

Do I receive a certificate or accreditation after completing the course?

Yes, you’ll get a verifiable Strategyzer certificate of completion when you finish the course.

What if I purchase the course and I’m not satisfied?

We’re so confident you’ll love it, we want you to be able to try it risk-free. If you don’t like it, send an email to [email protected] and we’ll give you a full refund.

What’s the difference between the course and the book?

The course has more examples, downloadable tools, hands-on exercises, and deeper explanations to many of the concepts introduced in the books. The course is also sequenced with exercises to help you actually apply the concepts right away, not just learn and reference like the books.

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Copyright 2020 — Strategyzer AG, Löwenstrasse 2 CH, 8001 Zürich, Switzerland

 

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