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The 10x Freelance Copywriter by Copyhackers

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My life and my business changed the day a brilliant business coach told me this:
It’s okay to work weekends.
For years I’d felt like I was doing something wrong when I worked hours that other people at boring day jobs didn’t work. I’d roll my eyes and excuse my crazy day with dismissive comments like, “Yeah, I work too much.” And then I’d head to my desk after dinner and work there until bedtime. Blissfully.
I wasn’t a workaholic. I’m not a workaholic. But I’m not a freelancer either.
In this training, I’ll show you everything I’ve learned to go from a holy-crap-am-I-freelancing? to a seven-figure copywriting business.
Your Instructor
Joanna Wiebe
The original conversion copywriter, Joanna has optimized web and email copy for the likes of Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Indochino, Invision, Tesco and countless others.
She’s been invited to teach conversion copywriting on the stages of Mozcon, Heroconf, SearchLove, CXL Live, CTA Conf, SydStart, Problogger, DCI Summit, Authority, Microconf, Wooconf, Business of Software and dozens more.

The CEO of Freelancer.com and Warrior Forum, Matt Barrie read Joanna’s ebooks on a flight back to Australia, promptly told his team to read them, promptly invited Joanna to be interviewed for his massive audience, and promptly proclaimed – without a word of prompting – “These ebooks changed my life.”

And when Brian Clark – one of the best known copywriters on the planet – wanted to hire someone to optimize his copy for Rainmaker, Digital Commerce Institute and Authority, guess who he hired. Yup: Joanna. She is the cofounder of Copy Hackers.
The Curriculum
First things first!
  • Start
    FIRST: How Jo proposes you 10x (24:32)
  • Start
    The 10x Freelance Copywriter: Start by setting inspiring goals for these 3 things (14:32)
  • Start
    The 10x Freelance Copywriter: Stop shoulding all over your business (9:50)
  • Start
    The 10x Freelance Copywriter: …But are you really? (9:25)
  • Start
    Worksheets and presentations for this module
MODULE 1: The foundational core: Systems and time-saving processes
  • Start
    FIRST: How to get the most out of this module (8:42)
  • Start
    10x Freedom: Theme your days (32:41)
  • Start
    10x Freedom: Use calendar blocks (23:04)
  • Start
    10x Clients: Create a client wishlist (17:32)
  • Start
    10x Clients: Add a VA to your client consideration process (26:43)
  • Start
    10x Revenue: Stop selling hours (16:23)
  • Start
    10x Leads: Systematize referrals (22:52)
  • Start
    10x Clients: Digitize your paperwork (14:03)
  • Start
    10x Results: Hire yourself (8:26)
  • Start
    10x Leads: Start playing the long game (16:53)
  • Start
    Checklist – Are you ready to move on when the next module goes live?
  • Start
    Worksheets for this module
  • Start
    Presentations in this module
MODULE 2: The confident fluff-free copywriter is the one who can 10x
  • Start
    FIRST: How to get the most out of this module (9:34)
  • Start
    10x Freedom: What a copywriter is not. (HINT: If your clients think any of this stuff, you’ll earn a fraction of what you could.) (23:23)
  • Start
    10x Revenue: Why you should be a conversion copywriter (even if you don’t call yourself one) (21:32)
  • Start
    10x Confidence: Where copywriters fit in growth organizations (5:34)
  • Start
    10x Freedom: Do this to prevent run-ins with your client’s team (15:03)
  • Start
    10x Confidence: “This is my process” (14:27)
  • Start
    10x Confidence: What happens during research and discovery (47:24)
  • Start
    10x Confidence: What happens during writing, wireframing and editing (24:51)
  • Start
    10x Confidence: Over-the-shoulder tutorial: Wireframing (17:03)
  • Start
    10x Confidence: The kind of feedback to ignore (and how) (22:51)
  • Start
    10x Confidence: What happens during experimentation / validation / testing? (48:21)
  • Start
    10x Confidence: Introducing The Cheatsheet of Awesomeness (13:00)
  • Start
    10x Confidence: How to collect your results (26:20)
  • Start
    Checklist – Are you ready to move on when the next module goes live?
  • Start
    Worksheets for this module
  • Start
    Presentations for this module
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