The Podcast Lab by Jenna Kutcher

Your 5-Step Process to Plan, Create, Launch, Promote, Scale, and Monetize Your Podcast in 30 Days** Because in case no one told you today: your voice is amazing and it needs to be heard.

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** Because in case no one told you today: your voice is amazing and it needs to be heard.

Are you ready to create your own podcast? Host your own show? And share your voice, your knowledge, your witty candor, or your expertise with the world?

Yeah, podcasting absolutely changed my world and now I’m giving you all the tools so that you can start your own podcast and change yours, too!

I was in the shower with my iPhone balanced in a cup to try and amplify the sound. I was listening to a podcast — yes, while taking a shower — and I realized that I felt like I knew the host.

It hit me:  podcasting gives you the ability to extend yourself in a way that isn’t possible with just photos and captions and 15 second snippets into your life.

I dried off my arm, snagged my phone from the cup, and voice texted my assistant.

I said,  “You’re going to think I’m crazy, but… I think I’m going to start a podcast.”


Before you picture a recording studio or a production team, I feel like I have to tell you this: I still record my podcast in a closet — and this isn’t a fancy closet with soundproofing, it’s a closet filled with boxes from our college days, puffy coats and keepsakes.

I host a top-rated podcast from my sweet little closet (that kinda needs some Marie Kondo love!)

Podcasting has changed my life, my business, my income, and my ability to impact the world… and there were a million reasons why I wasn’t ready or why it wouldn’t work!  But it did.

And now I get to teach you the exact way  I planned, started, recorded, launched, and grew my podcast in 30 days flat. 



Getting your hands on the exact tools to know how to create your own podcast? We’re talking all the nitty gritty things that are holding you back.

Having  step-by-step tutorials  on all the scary tech so that you can can get your show online with more confidence and less confusion?

Seeing my  exact guide  to launching your show, the process I use to share my show on social, and how to get people hitting “play?”

Learning about how you can approach monetizing your podcast  with a plan … I’ll share what I would do differently if I were to start over today.


Inside of module one, you will create and plan your podcast. Maybe you already have an idea brewing or maybe you have no clue where to even start but you dream of having your own show. Module one will take the guesswork out of planning your podcast.

Inside of this module I will walk you through:
– Picking a name, topic, category and description
– Creating your podcast assets like your photo and intro
– Equipment recommendations and what I use
– Episode planning, format, and how to prepare to record

MODULE ONE

Inside of module two, I’ll walk you through how to actually record your podcast and the logistics of the different formats of podcasting! I’ll share my exact process and explain the differences of solo shows and interviews, as well as sharing how we create our show notes and more.

Inside of this module I will walk you through:
– Recording your podcast
– Tips for editing your podcast 
– Recording solo shows vs. interviews 
– Naming your episodes and how to use keywords
– Our guide to show notes 

MODULE TWO

Inside of module three, we’ll share all of the tech tutorials — you know, the things you’d spend hours scouring google for. I’ll walk you through your podcast set-up step-by-step to get your show onto the platforms, to submit your show to iTunes, and some of the other tricky tech aspects that can be confusing.

Inside of this module I will walk you through:
– Overview of publishing platforms and your RSS Feed
– How to decide where you will create your RSS Feed
– Tutorials for the platform you have decided on 
– Get your RSS feed set up
– Adding your podcast player to your blog posts

MODULE THREE

Module four is all about launching your show. I’ll walk you through my exact plan on how-to launch your show out into the world and include tips to gain early traction, how to get people to subscribe, and the ways you can leverage audiences among the platforms to get your first downloads. Oh, and if you’ve already launched a show, I’ll show you how to use social media to grow it!

Inside of this module I will walk you through:
– How to make sure your podcast launch is successful 
– Ways to prepare, promote, and get people to take action 
– Tips for getting more people to subscribe to your show 
– How to leverage social media for launch and beyond

MODULE FOUR

Money, money, money, monnnneeeyyy – yeah, I’m talking about it. I wanted to devote an entire module to what it looks like to monetize a podcast. I’ll walk you through four different ways you can monetize, the methods I’ve tried, what I would do if I were to start all over again, and I share the behind-the-scenes secrets about sponsors and how they work.

Inside of this module I will walk you through: 
– How to monetize your show from the very beginning 
– Out-of-the-box ways to drive profits through podcasting 
– Exactly what I would do if I were to start today 
– What sponsorships really look like and how to know when you’re ready

MODULE FIVE

Knowledge alone is amazing, right? But what does it look like when you get the templates, checklists, and tools to help you to execute and put that knowledge into action? Magic, that’s what it looks like.

Inside of the lab, you will also get these templates:
– The Podcast Lab course template to keep you on track 
– The exact episode template we use for solo shows and interviews
– Our guide to creating content once and repurposing for other platforms 
– Email templates to use from pitching to a guest to pitching yourself to other shows
– Email templates to help grow your show, equip your guests, and MORE

OOOH THE TEMPLATES

The Podcast Lab is a step-by-step program to help you plan, record, upload, launch, share, and monetize your podcast. Think of it as the holy grail, the podcast roadmap, or the A-Z resource for all things podcast. I’ll lead you through each step of our process and cover each piece of podcasting to help you get your show up and playing to the ears of listeners around the world. 

When you enroll TODAY, you’ll click open your membership link to start:

“I am SO glad I took Jenna’s podcasting course! I had been trying to create a podcast for a few months prior, and knew how to use some of the tools, but needed the proper guidance, explanation and flow. The way she breaks down the steps in very simple yet thorough explanations really helped and made it not as overwhelming to deal with.”

And if you’re still not on your way to growing your audience and downloads? 

Then have no fear—you’re completely free to change your mind.

The best part about The Podcast Lab? No matter what kind of payment plan you choose, I want you to know you can cancel if this isn’t working for you—we’ll chalk it up to a “well, we gave it the ol’ college try!” 

If for whatever reason, you’re not any closer to feeling like The Podcast Lab is answering all your questions or driving more traffic your way once you install my system, simply email Stephanie at [email protected], and we’ll get you set. 

Read more on that here >>

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The Podcast Lab by Jenna Kutcher Sale Page
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