Mastering Email Marketing and SMS by Lunar Solar Group

Foxwell Digital LLC

Mastering Email Marketing and SMS by Andrew Foxwell
Course5 Lessons
Mastering Email Marketing and SMS
$8973 payments of $299
This nearly 2-hour course covers everything an advertiser needs to know about email and SMS marketing in order to excel at customer retention through owned marketing channels. This course will take you from a basic email and SMS marketer to an Elite specialist at customer retention.

The experts at Lunar Solar Group partnered with Foxwell Digital to cover email and SMS optimization, testing, flow automation, reporting (& baseline metrics), lead generation/sign-ups, and more. This course truly is your one-stop-shop for mastering email marketing and SMS.

You might already know to have welcome, abandoned cart, and post-purchase flows, but do you know how to optimize them? This course covers how the Lunar Solar team pulls reporting and implements various A/B tests to ensure every campaign and flow is taken to the next level.
Why buy this course?
Watch this video to be convinced.

All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Meet Lunar Solar Group

    LSG is a digital growth consultancy focused on building and optimizing everything from e-commerce strategy, media buying, web development, and CRM.
    LSG is one of Klaviyo’s Elite Partners. Elite is the highest status you can achieve and only 5 other agencies in the world have achieved this status.
    LSG has been scaling client’s accounts since 2018 and never sacrificing quality. While producing best-in-class creative, LSG has been able to maintain healthy sending reputations, over 20% open rates, and 20%+ of monthly store revenue on 90%+ of their accounts month over month.


Client reviews:

Gina and team continue to stay on the forefront of text and email marketing strategy. They've been able to consistently scale our audiences, drive revenue and above all - build brand advocacy with incredibly personable creative, copy, and design. – Ben Knox, SVP Digital, Super Coffee


The email team at L//S have been instrumental to building or CRM strategy. They consistently go above and beyond to optimize our communication flow and drive revenue. They are clear, quick, creative, and incredibly invested in the success of our brand. They have been wonderful to partner with and have become and extension of our team. – Courtnie Beceiro, Director of Brand, Haven's Kitchen


As one of Klaviyo's Elite partners, Lunar Solar's advanced team of CRM experts has had enormous success helping clients across many different verticals strengthen relationships with their customers and drive revenue across email & SMS with Klaviyo. They are creative, fun to work with, and "do good work." If you are looking for a top-notch partner, the LSG team won't let you down!  – Scott Segel, Director of Agency Partnerships, Klaviyo
Topics Covered
Email

    Optimizing your email marketing
    How to pull data
    A/B testing with email marketing
    Email campaigns: Where to start, how to organize them, optimize them, and more
    Analyzing email open rate
    Analyzing click rate
    Analyzing opt-out rate
    Analyzing conversion rate
    Email automation and flows
    Email sign-up forms


SMS

    Types of SMS marketing
    SMS voice
    Growing your SMS list
    Getting started with SMS
    Managing SMS responses
    SMS optimization


Putting it all together

    Subscription marketing in relation to email and SMS
    Understanding all customer communication channels
    Lists and segementing
    Tech recommendations
    Customer review integrations
    Customer rewards integrations
    Customer referral integrations

Contents
Introduction
Introduction to Mastering Email Marketing and SMS
2 mins
Section 1: Pulling the Right Data, A/B Testing and Campaigns
Section 1: Pulling the Right Data, A/B Testing and Campaigns
36 mins
Section 2: Automation and Sign-up Forms
Section 2: Automation and Sign-up Forms
14 mins
Section 3: SMS Best Practices and How to Grow Your SMS List
Section 3: SMS Best Practices
27 mins
Section 4: Subscriptions and the 3 "R"s to Growing Your Lists
Section 4: Subscriptions and the 3 "R"s to Growing Your Lists