Sold Out Sales Page by Luisa Zhou

Sold Out Sales Pages
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Want to know the “secret” to (quickly and easily) writing sales pages that sell out every one of your coaching packages and courses?
Hint: It’s not being a copywriting genius, having ninja sales skills, or knowing a top-secret sales page formula.
As Featured in Forbes, Business Insider
Entrepreneur Magazine, The Huffington Post, Inc.
Before I figured out this “secret” (which I’ll share in just a bit), I -- like many people -- hated having to write a new sales page.
It felt like I was stuck between a rock and a hard place….
The Rock:
Spend weeks agonizing over what to say, obsessing over the right “formula” for my sales page, and writing and rewriting every other paragraph. Only to end up with a result that felt...ok...at best.
Which wasn’t that much worse than…
The Hard Place:
Hire a copywriter to write it for me. Even though that might seem “easier,” it actually wasn’t. Because here’s what would happen…
The copywriter wouldn’t understand my product and why it was so special and powerful; or my people and what they wanted and cared about; or my style and the way I talked. (I don’t cuss and I don’t call my peeps “love” or “honey,” although every other copywriter I hired seemed to think I did.)
Not to mention that good copywriters cost a lot of money. (As they should. But that doesn’t mean you can afford them, especially if you’re just starting out in your business.)
In fact, for one of my flagship courses, Employee to Entrepreneur, I spent well over $40,000 on different copywriters for that one sales page alone.
I’d hire one copywriter, set up the sales page they wrote for me, and wait with excitement for the sales to pour in...
Except they never did. (And I definitely wouldn’t make enough to cover the copywriter’s fees.)
Which meant I’d have to repeat the process all over again.
You know what’s even worse than not making any sales?
It’s not just the weeks or months wasted agonizing over your sales pages.
It’s not the thousands or tens of thousands of dollars spent on copywriters who are good with words but aren’t good at sales (which are two completely different skills).
It’s knowing that the coaching package or course you’ve poured your heart and soul into is being completely overlooked…
Not making the difference you know it could make or helping the people who you know need your help. (Not to mention that you can’t afford to stay in business for long -- aka help more people and do what you love -- if you’re not making any money.)
So what IS the secret to a sold out sales page?
Thankfully, I’m not one to back down from a challenge. Through pure brute force (read: testing every single formula and variable I could think of), I figured out the “secret” to writing a sales page that consistently sells out your coaching and/or course offers...
The secret is: There is no one-size-fits-all sales page formula that works for every single type of sales page.
The truth is, the “formula” that works best for your sales page depends on the product that you are selling.
Think about it like this…
You don’t wear the same outfit, no matter how snazzy it makes you look, to work, to work out, to go on a date, and to celebrate your grandmother’s 75th birthday.
Because the way you present yourself differs based on where you’re going and who you’re going to be spending time with.
If a sales page is like the “outfit,” aka the presentation, for your product…
Then doesn’t it make sense that the way you present it would depend on the situation too? As in, what your product is and who it’s for?
Hi, I’m Luisa Zhou
Over the past few years, I’ve created 15+ different coaching offers and courses and sold them out through powerful sales pages that I personally wrote... often in just a day or two, and without hiring an expensive copywriter.
These sales pages have each driven anywhere from thousands of dollars to millions of dollars in sales.
And in the process, they’ve attracted my dream clients and helped me create an incredible business, impact, and income -- not to mention life -- that I would never have thought possible.
But it wasn’t an easy road.
Especially when it came to the tens of thousands of dollars and hundreds of hours I spent trying to crack the code for each new sales page I had to write.
Every time I came across a course claiming to teach the perfect sales page “formula,” I died a little inside after trying it...only to realize that the so-called “perfect” formula didn’t work for my course or coaching product.
Which is why I swore to myself that after I figured it out, I’d teach what actually works. Not just the theory of a formula that should work, but the reality of sales pages that have worked. As in, have made lots of sales.
I’m talking about…
My exact sales pages (the ones that finally made lots of sales after I cracked the code)
The actual process I now use to write a sales page
Proven templates for each type of course/coaching package based on my own testing and experience
In short, I want to give you my exact templates (and teach you using my own proven sales pages) for every type of product you’ll ever sell in a coaching/course business, so that YOU can have the sales you want…
INTRODUCING
SOSP
For the first time ever, I’m sharing my top-performing, proven sales page templates, and actual sales pages, for every type of product I’ve ever sold in my coaching/course business:
These proven sales page formulas -- and the actual sales pages I used them for -- have generated anywhere from thousands to millions of dollars in sales... each:
Sales page icon
The Coaching Package Sales Page
A coaching program sales page is different from any other sales page. Because often you’re using the sales page to invite someone to schedule a sales call (instead of directly buying).
So what’s the fine line between giving too much information and not enough information on this type of sales page? How much detail should you share about what is included? Should you include the price or not? I walk you through all of this using my own EMPIRE sales page example.
The Proof: This sales page pre-sells a $20,000 coaching program and has directly driven over a million dollars in sales.
Sales page icon
The Course Sales Page
Want to sell out your course? This is most likely the sales page you’ll use (for courses ranging from $300 to $1,000).
What formula works best for this type of offer? How much detail should you include? How long should the sales page be? I’ll walk you through all of it with my own My First 10K Subscribers course sales page.
The Proof: This sales page (and my other course sales pages that follow this template) consistently drive over 2%+ of page visitors to buy... which has resulted in tens of thousands of dollars in sales.
Sales page icon
The Flagship Course Sales Page
What does the sales page for a course that has sold well over $1 Million in sales look like? Not to mention a course that sells for $2,000?
I’ll show you -- and break down how you can create a sales page like this for yourself -- by walking you through my masterpiece…
My Employee to Entrepreneur sales page. This work of art (seriously) is the result of $40,000+ spent on hiring lots of different copywriters, hundreds of thousands of dollars spent on advertising to test different sales page versions, and gallons of my own blood, sweat, and tears.
Skip all of that and get the shortcut via this template when you’re ready to sell out your own flagship course (where the price is $1,000+).
The Proof: This sales page layout has driven well over a million dollars in sales.
Sales page icon
The Mini-Course Sales Page
What about when you want to sell a course in the $50 to $200 price range?
This is my favorite type of sales page to write. Because it’s fast, fun, and oh so profitable. With the layout and example I share with you, you’ll be cranking out these massively profitable sales pages in just a few hours.
The “Proof:” This sales page template brings in thousands of dollars in sales each time I use it.
Sales page icon
The Not-a-Sales Page Sales Page
You know when you get an idea for an offer and you just want to run with it? Which means you might not have the time to put together a fine-tuned sales page?
I’ve got you covered there too. With my “Not-a-Sales-Page” Sales Page template, which I have used to sell $400 to $3,000 courses and group coaching programs on-the-fly.
The “Proof:” The actual sales page I walk you through in this lesson generated over $10,000 in sales (and took me less than an hour to put together).
Here’s how this course is broken down:
In the first module, I’ll share with you the underlying Sold Out Sales Page Principles and the Formula I use to start every sales page. Via 3 to-the-point video lessons, you’ll learn:
Video icon
5 Common Misconceptions about Sales Pages
At this point, I’ve worked with thousands of students and clients and have written or co-written well over a hundred sales pages. There are 5 common misconceptions I see all the time when it comes to creating a sold out sales page.
First, we’re going to clear up those 5 misconceptions to make sure you don’t stay stuck with no sales.
Video icon
5 Questions I Answer First Before I Write ANY Sales Page
These are the 5 questions I always answer before I write a single word for any sales page.
After this lesson, you’ll be using these five questions to make your sales page SO much faster and easier to write too...not to mention so much more effective at making sales as well!
Video icon
My Sold Out Sales Page Formula
You know that saying, “Know the rules so you know how to break them properly?” That’s exactly what’s going on here. You’ll learn my 8-part Sold Out Sales Page Formula, as well as the underlying principles behind each part of the formula.
This way, once we get to each specific sales page template, you’ll understand WHY we’re breaking the rules that we do for that product sales page...so you can create the most effective sales page for yourself.
Then, for each type of sales page that I mentioned earlier, I’ll show you how to customize the Sold Out Sales Page Formula for that specific product via 4 steps:
(This is the missing piece I had to figure out on my own.)
Step 1:
My Private Notes
These are my actual answers to the “5 Questions to Answer” for the sales page that we cover in that lesson.
You’ll get insight into how I strategize my marketing, selling, and positioning a product before I ever write a single word for any sales pages. (And once you learn how to do this for yourself, you’ll see leaps and bounds in your own marketing and sales as well.)
Step 2:
My Sales Page Walkthrough
This is where I walk you through my actual sales page for that type of product.
I’ll share with you what works and why I broke the Sales Page Formula rules I did for that particular sales page.
I basically reverse engineer for you my top-performing sales pages. So that you can apply the learnings I had to spend hundreds of thousands of dollars to get...for yourself...to get the results without the pain.
Step 3:
The Real Deal
Next, I’ll share with you a PDF of my actual sales page for you to study. Who does this??! (No one!) I don’t hold anything back, so that you can understand what works (not just the theory) and apply it for yourself.
Step 4:
Your Write Guide
Finally, I make it super easy for you to write your own sales page with a step-by-step guide that walks you through how I recommend writing your sales page for whatever product you want to sell.
Never have to write a sales page from scratch again or wonder about what will work or won’t work for your own sales page.
Because I want you to have EVERYTHING you need to create your own sold out sales pages, I also added three awesome bonuses:
Bonus #1:
My 19 Sold Out Sales Page Design Rules
Something you may have noticed: My sales pages are clean and beautiful. They’re not just pretty for the sake of being pretty though. They’re designed strategically to support what I say on my sales page and boost sales.
Designing sales pages that do that is an art and a science in of itself. One that I’ve studied and tested -- with the help of my site designer (I don’t do all this myself!) -- for years.
In this 10-page, detailed PDF, I share the 19 Design Rules (with examples) I recommend that you follow for all of your sales pages as well. So that your sales pages look good AND sell good.  (Yes, I know it’s not grammatically correct, but I couldn’t resist.)
Bonus #2:
Watch Me Write a Sales Page from Scratch
Again, who does this?! I used exactly what I teach YOU in this course to write a brand new sales page from scratch in about an hour.
What’s more, I recorded myself doing it and talked you through my process so you can see yet another example of what you’re learning in action. (Which is the best way to learn and get the best results for yourself.)
Bonus #3:
My Go-To Sold Out Sales Page Checklist
Over the years, each time I figured out a sales page update that made a massive difference in sales, I added that AHA to my personal sales page checklist to make sure I didn’t forget it in the future.
Then, I prettied it up and put it into this easy-to-use PDF for you. This checklist has since then saved my butt (and bank account) more times than I can count. By making sure that every sales page I put out is set up for maximum success.
Make sure you go over this checklist for each sales page you’re about to publish and I’m pretty sure you’ll feel the same as well.
You get instant and lifetime access to everything in the course:
To-the-point video lessons, Audios, Transcripts, My Private Notes, My Sales Page Walkthroughs, The Real Deal PDF’s of my actual sales pages, Write Guides, Bonus #1: My 19 Sold Out Sales Page Design Rules, Bonus #2: Watch Me Write a Sales Page from Scratch, Bonus #3: My Go-To Sold Out Sales Page Checklist
What’s more, when I put together this course, I wanted to give you everything you needed to create sold out sales pages for yourself while making this investment a relative no-brainer, incredible value for you.
So here’s how I thought about it...
If you were to hire a copywriter to write ONE sales page for you, that would cost you from $3,000 to $100,000+. (We already talked about this... good copywriters are pricey!)
So you’re out thousands of dollars with no guarantee you have a sales page that actually sells.
Or, if you were to write a sales page on your own, and you’re anything like me…
It might take you weeks or months of putting everything else on hold to write the sales page. While hating your life. And wondering if it’s going to be any good after all that.
Not to mention that if it’s not any good (which my first few definitely weren’t)…
You’re left wondering where you went wrong and if you’re actually cut out to create the business, impact, income, and life you want. While deep down knowing that your coaching or course offer is so damn good. If only you could get people to understand how good and valuable it is.
So what’s left?
Well, you could do the hard way, like I did. It took me five years and hundreds of thousands of dollars spent on copywriters, advertising, testing, and good ol’ trial-and-error to figure it out. Not to mention who knows how much stress, time, and lost opportunities.
Or, you can get everything you need in Sold Out Sales Pages. Where a sale or two using your soon-to-be sold out sales page will recoup your investment. And the sales page, skills, and sales you’ll have after that -- hopefully for a long, long time to come -- will all be pure profit.
Want all of that, handed to you on a proven, beautiful, and easy-to-use platter?
Choose your preferred payment option below to be taken to the secure order form. As soon as you complete the order form, you’ll get an email with your log-in information and instant access to all of the course content and bonuses.
FYI: All sales are final.
***Because you get instant access to my actual Sales Pages, Private Notes, Design Rules, and Checklist, laid out in detail for you as soon as you enroll, there are no refunds and all sales are final.***
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Something I’m incredibly proud of is that I always walk my talk.
I only teach things I know and have done myself. Aka I use myself as the guinea pig and only share with you things I’ve figured out and proven beyond a shadow of a doubt.
(That’s why I spent 5 years and over 15 products testing different sales page templates before I created this course. I didn’t create it after just one year or just one or two products to teach you something I hadn’t fully figured out.)
And not to get too meta, but this sales page is one of the best examples I can think of to showcase that what I’m teaching works.
First of all, you’re still reading this. Which means something in this sales page spoke to you. Not because I’m super witty with my words (I’m not) or because I’m a professional copywriter. It’s because I know you, I know the value of what I've created for you, and I know how to share it with you in an honest, authentic, and confident way. Without being salesy, pushy, or rude. (All of which I teach you to do for yourself in Sold Out Sales Pages.)
What’s more, I used to have to take anywhere from two weeks to two months off from everything else in my business to be able to create a sales page. It was agonizing, painful, and not an experience I would wish on anyone.
Writing this sales page though was a completely different experience. I went through my own lesson (heck yeah, I use my own courses!) on how to write a sales page for a course, followed the steps, and wrote this in about two afternoons…
In between playing with Falco (my goofball of a German Shepherd) and watching Real Housewives of Beverly Hills. (I still can’t decide if Lisa Vanderpump is an evil mastermind or simply classy and misunderstood.)
And I had a lot of fun writing this too. As you can probably tell.
That’s how writing a sales page should be. The hardest part should be creating the labor of love that is your course or coaching product. Not figuring out how to sell it. (That should be the easy part.)
And with Sold Out Sales Pages, I hope you’ll get to experience that for yourself. The joy of creating the courses and coaching products you love. And of being able to clearly communicate their value and specialness, speak to your clients’ hearts and souls, and connect in such a way that you’re able to share what you have to share with as many people as possible.
While also having a lot of fun and making a lot of money too.
~ Luisa
GET SOLD OUT SALES PAGES
Payment Plan
Get instant access for just
6 payments of
$98
GET SOLD OUT SALES PAGES NOW
- PAYMENT PLAN -
Pay in Full & Save
Save by paying in full
1 payment of
$498
GET SOLD OUT SALES PAGES NOW
- SINGLE PAYMENT -
Secure Payments with major credit cards
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Consumer Testimonials: As with any business-related program, your results may vary from these consumer testimonials. Testimonials used are of actual clients and results they personally achieved. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results. Your results will be based on many variables, such as your level of effort, personal qualities, knowledge, skills, and a range of other factors. Since these factors differ for each individual, we cannot guarantee your success, results, or income level, nor are we responsible for your success or failure. Sold Out Sales Pages is not a "get rich quick scheme." It takes time, effort, and dedication to build a successful business, and while we - and the students shown - believe this program gives you incredible and comprehensive guidance, ultimately, you do have to do the work.