The Subscriber Sprint by Regina Anaejionu

A month from now you’re not going to be in the same
position (as far as growing an engaged online audience
goes) that you are now.
Why? Because you’re about to have a focused, guided
Subscriber Sprint.
A Subscriber Sprint is time you dedicate to using one or
more of the brand growth methods shared during this
experience.
You will dive into and practice 1-to-1 manual growth
methods, leveraged growth methods that cause a spike in
your subscriber signups, and scaled methods that help
you bring in a consistent/growing number of new
subscribers each month.
This experience will help you discover which growth
methods you and your brand are best set up for right now,
and which ones you might want to use in the future.
Note: This is not just a learning experience, it is a doing
experience that puts the “work” in workshop. As business
owners ourselves, we know there’s a distinct difference
between leaving an intensive or course with a few pages
of notes vs. an implemented strategy.
Pages of notes make us feel good and they trick our
brains into thinking we’ve done something. But, at the
end of the day, only the growth strategies we implement
actually “move the needle” on impact and profits. That’s
why this experience is a “doing” experience, why it’s
spread out over 4 weeks, and why you keep access to the
recorded program after the fact.
Implement:
‣ Manual Growth Methods
‣ Leveraged Growth Methods
‣ Scaled Growth Methods; and
‣ Paid Scaled Growth Methods
in this guided 4-week program.
VIEW THE PROGRAM  >>
01
MANUAL
ENGAGEMENT
DURING THIS EPIC WEEKEND INTENSIVE, YOU WILL:
for Purposeful, Targeted Audience Growth
• Identify communities, forums, and online groups where your ideal
subscribers and customers spend time (ex: in Clubhouse Clubs and
rooms, Facebook groups, LinkedIn Groups, Mighty Networks, or
Slack channels, etc.) and craft a guided plan to use those
communities based on 3 strategies that work in any niche (so you
don’t waste your time).
APRIL 10 + 11
1P + 4P Eastern, both days
• Start leveraging social media platforms with open user profiles
(such as: Instagram, Twitter, and Clubhouse) to start meaningful
conversations with potential subscribers that lead people to
actually subscribe/follow/buy from you.
Manually engaging your potential customers online is
a targeted way to both learn more about what your
people are saying, thinking, and asking –and– get in
front of potential subscribers and clients for free.
• Optimize your profiles on Instagram, LinkedIn, Facebook, Twitter,
Clubhouse, and any other platforms you’re a part of to showcase the
If you are growing your business from scratch,
pivoting an existing business, or are ready to find
what (how exactly can you help) and why (why you are qualified to
new ways to grow your subscriber base (if what you’re
doing right now isn’t working the way you’d like), you
will not want to miss this weekend intensive.
do this work and what drives you to do it) of your brand. This will
increase the number of valuable connections you make when you
spend time online.

02
LEVERAGED
COLLABORATIONS
DURING THIS PROJECT-BASED WEEKEND INTENSIVE, YOU WILL:
to Get in Front of Other Brands’ Audiences
• Research and create a list of podcasts, blogs, and other brand
publications that your ideal subscribers already frequent, so that
you can pitch interview ideas, content ideas, or other
collaborations to those entities.
APRIL 17 + 18
1P + 4P Eastern, both days
• Receive templates/ideas for how to reach out to established brands
to pitch your collaborations or content ideas.
If your ideal subscribers (ex: homeschooling parents,
startup founders, beginners in sewing, first-time real
estate investors) are already gathered online as
subscribers/fans of another brand (ex: software to
help homeschooling parents organize curriculum, a
podcast for startup founders, the IG account of a
crafty fabric maker with 5,500 engaged followers,
etc.), then why not get in front of the audience that’s
already there?
• Create a list of potential conferences and events (that companies
in your industry host) that you can potentially speak at or sponsor.
Using collaborations (such as: guest posting, co-hosted online events,
being a speaker at a conference, etc.), you can get in front of the exact
audience you’re looking for at the exact time they’re seeking the types
of solutions you offer.
This will be a key way to leverage your time and content for maximum
reach.

03
SCALED
GROWTH
DURING THIS WEEKEND “SUPERCLASS” INTENSIVE, YOU WILL:
• Define your ideal customer’s journey through your industry and
topic.
from Search Engine Optimized Content
• Create a keyword and content plan for search terms, phrases, and
questions you would like to rank for on search engine results pages.
APRIL 24 + 25
1P + 4P Eastern, both days
• Adopt SEO best practices for text-based content, images, as well
as video and audio content.
When you have highly engaging and helpful content
that successfully leads to high-converting products
or services, it’s time to scale your reach. You can do
this through audio, video, or text content that is
optimized for search engines like Google, Pinterest,
YouTube, Amazon.com, podcast directories, and
more.
• Discover how to make your content accessible and inclusive so that
it’s usable and comfortable for more people.
• Put “off-page” strategies in place to help your brand and site get
discovered by more people daily.
If your plan is to (right now, or, eventually) grow your brand each day
with engaged people, for free, through amazing and optimized content,
you will not want to miss this weekend intensive (or the recorded
version that will be available after the live weekend).

04
PAID SCALED
GROWTH
DURING THIS BONUS WEEKEND INTENSIVE, YOU WILL:
Bonus Weekend
• Set up your Facebook and Instagram ads manager dashboard. You
will install your ads pixel, get used to reading the data in your
dashboard, and discover the types of ads you can create.
• Create customized and smart “audiences” you can target with your
future ads. You will discover the various ways you can narrow down
your ads to the most ideal “cold” audiences (people who don’t know
you already), and you will also create custom audiences out of
people who are connected to your brand (ex: interacting with you on
IG or FB, visitors to your website, etc.), if applicable.
MAY 1 + 2
1P + 4P Eastern, both days
If you have content and products that are selling and
getting results for people, or if you have a new offer
you want to test out, it might be time to invest in
paid reach/growth methods.
• (Optionally) Set up and test your first, or next, ad for $50.
The key with any paid growth strategies is to make
sure you are targeting the right people (for you and
your brand) at the right time in their customer
journey. This is how you make paid growth actually
profitable. We want you to test, tweak, and get a
substantial return on your investment.
• Review other ads/paid growth options that might be a better fit for
your business than FB/IG ads.