Wealth Triggers by Ramit Sethi

NYT bestselling author reveals…
Taboo secrets of the 1%
What separates the wealthy from everyone else?


Money Psychology: How do they see mental roadblocks and financial opportunities that others overlook?


Spending Habits: Why would anyone spend $40 on hand soap or fly business class? (Hint: It’s not just to show off.) Read on...


Dream Lifestyles: How do they design a life of possibility, not scarcity? (If you waved a magic wand, where would you spend your money?)

(Of course, there’s also luck. Yes, people were born on third base. But I believe we all play with the cards we’re dealt — and we should give ourselves every advantage in life, especially if we can use a hidden "rulebook" that others have developed.)

Today, I'll show you the hidden "wealth triggers" that separate "the 1%" from everyone else — and how you can start using them immediately.

Hi, I'm Ramit Sethi, the New York Times best-selling author and CEO of I Will Teach You to Be Rich.
“I’m repulsed by that kind of spending”

I recently sent out an email asking people what they spend extravagantly on. I got tons of responses. Here’s one of my favorites, from Jim G.:

“I'll be honest - years ago I would have been repulsed by extravagant spending.

But after reading your emails over the years, I realize that if the expensive item or experience is important to people, they should be able to spend their money on it. Of course, while being careful with the rest of your money, like you say in your book.

[Now I realize] it's cool to see what people spend their money on.”

I couldn’t resist. I asked him why he would have been “repulsed” by these examples earlier on. That’s a strong word!

“Earlier in my life I would have been repulsed because we didn't have much money growing up, and we looked upon extravagant spending as a waste.

My beliefs have changed over the years (and are still evolving), where I much more understand why people spend on things they like/love.”

You and I both have something in our lives that we LOVE to spend extravagantly on.

For example, when I’m ordering food at a restaurant, I don’t look at the price — and if three appetizers look good, I order them all.

There is true love in my eyes

What’s your area of life where you’ll spend anything?

There are some socially acceptable answers, like “anything for my kids.” Or your health. I appreciate hearing these ones.

But what I’m fascinated with are the areas we spend on that very few people talk about … the ones we have and know we spend a lot on … but we rarely talk about publicly.

Because those spending areas reveal a lot about what we value.

Like my friend. I have a friend who spends $5,000 on shoes — every year. She values luxury goods.

Another friend actually lives in the Four Seasons Hotel Residences — year-round. He values convenience, like the 24/7 concierge.

A third friend travels for 2 months every year. She values travel and adventure.

And a fourth friend, who loves making new friends and organizes four annual events at his lake house to introduce new people to each other. He values relationships.

(Before you keep reading … what do you spend money on that others would call “ridiculous”?)

For those examples above, it’s easy to look at these areas of spending and scoff. $5,000 for shoes? What a waste of money, right?

Our society has a long list of money taboos. Break one and you'll hear about it from your family, friends, neighbors — even strangers who happen to be nearby.

Flying first class? What a waste … we're all going to the same place at the same time.
Hiring a nanny? Are you too busy to parent your child?
Staying at a luxury resort? Such a waste of money. I prefer to stay at some place more authentic, not holed up in some 5-star hotel.
Getting an assistant? Why do you need an assistant? Are you too good to go to the grocery store like everyone else?

And yet...

If we're totally honest, a tiny part of us wants to know how the wealthy do it.

Sure, you may not care about shoes or luxury hotels or first-class seats. You might spend the money differently.

But how do they even have the option of spending such crazy amounts on things like that?

These are the same thoughts we have scrolling through Instagram in bed. We're worn out from another rat race day when more beach pics from our friend's Bahamas getaway pop up. Didn't she already go on vacation this year? How does she afford it?

You know what I say?

Let everyone scoff about “crazy” spending. I want to know how they do it.

I call this the “Disparagement to Curiosity” Principle, where everyone says “That’s ridiculous” … but if you get deeper, you start to say, “Wait a second. Why do they do that? How do they do that?”

Are they just up to their eyeballs in debt? Sure, some people are … but a lot of people pay in full — no debt. (Including me.)

If you look closely, you'll also find genuinely wealthy people who play the game by completely different rules.

How the wealthy think
(vs. everyone else)

The difference between wealthy people and everyone else is deeper than just bank account balances. It goes all the way down to their thoughts and feelings.

I'll give you a couple examples.

Take a Disney World vacation...

MOST PEOPLE:
"Let's go to Disney World. There are hotels nearby. We'll get there early since the lines are long and we want to get in as many rides as we can."
A SELECT FEW:
"Let's go to Disney World. We'll stay at Disney World and get the Disney FastPass for several days so we don't have to rush or wait. Or better yet, let's splurge on the Disney World VIP Tour Service."

Same destination … but two completely different vacations.

Or take food.

Everyone eats, but not everyone has the same experience…

MOST PEOPLE:
"I want something tasty that will fill me up. Mexican food is always good."

A SELECT FEW:
"I’ve been keeping an eye on this amazing sushi restaurant for 3 years. It’s my anniversary and I saved up — and I know I’m going to remember this meal forever.”

I LOVE getting glimpses into the mindsets of wealthy, successful people. People living their own independent rich lives without compromise.

I may not want the same things they want, but I do want to understand the secret habits, hacks, and mental frameworks behind their success.

Of course, I didn't always think this way. I used to laugh at people with money.

I lived 24 years before I discovered I was suffering from an invisible — but very real and very painful — handicap. I realize that's a loaded word, but I'm using it on purpose.

Once I saw it, I noticed that nearly everyone else had similar problems. And they were just as blind to it.

The handicap I didn't know I had

I was raised to save money. It was a necessity. We grew up middle class, four kids, and we simply “didn’t do” lots of the things that other people did...

Paying for a personal trainer? "Talk about a rip-off."
Hiring someone to mow your lawn? "That's what the kids are supposed to do. They don't have anything better to do, right?"
Dining out? On the rare times we went on vacation (road trip, to see relatives), my mom would pack sack lunches. Eating out wasn't even considered.

So it's no wonder that younger me was obsessed with the things I didn’t want to spend money on:

“Oh, I’ll never spend money on business class … that’s dumb”
“I would never eat at those kinds of restaurants … you’re just paying for ambiance there”
"Dry cleaning? … That's just a tax on people who buy expensive clothes"

My motto was: “LOL! Who would ever pay that much?”

Can you see the trap here?

When you start to define yourself by what you DON'T do, those walls become a box you can't escape from.

How can you hope to shop at Nordstrom if you only buy clothes at H&M?

How can you hope to see the world if travel is an unnecessary extravagance?

It's just like people who enjoy being the smartest person in the room … and then wonder why they never grow.

That was me, but with money.

If I could go back in time, I would find my 22-year-old self, shake him, and say, “OPEN YOUR DAMN EYES!! You're missing the point!”


Even though we didn't have a lot of money, I never felt poor.

I was rich in a lot of ways. I had a stable, loving family. I had good schools and good teachers. I had friends.

It didn't bother me that I couldn't afford most of the things the rich spent money on. I just thought the rich were different.

After a while, I even felt superior because I was surrounded by more meaningful things, like family, and wasn't distracted by expensive nonsense like "fashion" or gadgets. It was better that I didn't have those things.

Even more, I was better.

To be honest, I felt sorry for the rich. They were chasing money, but money can't buy happiness.

Or so I thought.

As I grew up, I started to notice some problems with the idea that "money can't buy happiness."

When I was in college, I saw friends who had been obsessed with working at Company A for years … completely change their life's goals as soon as Company B offered them $10k more. Did they make a good choice or a bad choice?

When I started writing about money, I read every piece of personal finance advice I could find … and I hated it. I didn't want to live the personal finance lifestyle of endless cutting back, always saying "no," obsessing over 1-ply or 2-ply savings. It felt like even if I "won" the personal finance game, I still lost. Something was missing...

When I took a trip to Napa with my buddies, we decided to hire a limo to drive us around. That way no one had to be the designated driver and we didn't have to worry about parking or logistics. It was a crazy idea to me at the time, but the trip was 10x more enjoyable because of it. And it wasn't that expensive in the end...

What if money could buy happiness?

Can money buy happiness?

You may have heard about a study that found money makes us happy up to $75,000, then it levels off. In reality, the 2010 study by Deaton and Kahneman found that “emotional well-being” peaks at $75,000. But if you take another measure, “life satisfaction,” you find no plateau — not at $75,000, or $500,000, or even $1 million.

As Dylan Matthews notes in an excellent Vox article, there is strong data indicating that the more you earn, the more satisfied you are with your life. “For developing and developed countries alike, being richer is correlated with higher life satisfaction.”

And if you want to know how to use money to live a happier life? Whillans et al. told the New York Times: “People who spent money to buy themselves time, such as by outsourcing disliked tasks, reported greater overall life satisfaction.”

That could be things like paying someone to clean your house or organize your garage. Or getting your groceries delivered to you. Any chore that makes you miserable … you can pay to make it disappear. All these little bits of help make a big difference in your overall life satisfaction.

Best of all, you don't have to spend a lot to enjoy this, either. Sometimes, something as simple as having someone run an errand for you through TaskRabbit on a hectic day can make a world of a difference.

In short, don’t believe the headlines. Money is a small, but important, part of a Rich Life. And you can strategically use it to live a more satisfying life.

I know there are many people who have trouble making ends meet. That's hard. I've been there.

But there are also a lot of people who are doing pretty well, making a comfortable living, and are addicted to the struggle. Instead of using their money to buy back time or help or happiness — they grind and save, grind and save, miserably.

I think it was Dan Kennedy who said, "Saying money can't buy happiness is like saying love can't buy soup. They're supposed to serve different purposes."

Money can buy happiness.

That little belief, that "money can't buy happiness," was a core piece of my identity. It was part of my family's identity. It shaped how I viewed the world and decided what to do each day.

And it was false.

The truth was like a slap in the face. It felt like I discovered a handicap I didn't know I'd lived with my entire life … except this one was voluntary.

It felt like blinders had been removed and now a bigger, brighter world stretched out before me.

All this from one belief about money — invisible, but toxic.

Once I discovered that one toxic money belief, it didn't take me long to spot others...

Which toxic money beliefs
are holding you back?

The sad fact is that the vast majority of people will never achieve their full financial potential. They can't because they're blocked by one or more of the following toxic money beliefs. We learn them from our mom and dad, our friends, the media.

Sometimes these beliefs are true, but most of the time they aren't. Most people don't know the difference and accept the beliefs without a second thought.

I've found that most people believe at least three toxic money beliefs.

Fair warning: Once you see these, you'll have a difficult time un-seeing them. You'll start to notice just how deep many of these ideas seep into the media we consume, the conversations we have, and the culture we live in.

If you don't want the red pill, stop reading.

I've added 9 of the toxic money beliefs to my "most damaging" list. These are the most common and damaging beliefs.

I'll share 5 of them with you below...

Toxic Money Belief #1:
"Money causes stress."

For a lot of people growing up, money was a cause of stress. They'd wake up to hear their parents arguing about the bills in the next room. Maybe you fight with your partner about money now.

"I can't believe you bought those shoes for $300!"

"Well, you bought that Xbox for yourself!"

When MONEY means STRESS to you, you'll find it difficult to talk about, manage, spend, and share. Even if you begin to earn more, you'll just find more money becomes more stressful until you remove this belief.

Toxic Money Belief #2:
"The rich are corrupt. Money is evil."

American culture is bipolar when it comes to wealth. On the one hand, we love a good rags-to-riches story and celebrate financial winners like Warren Buffett, Oprah Winfrey, and Jeff Bezos. They're heroes and role models.

And then we call the rich heartless and selfish and hate on them. The persona is so common we even have a name for it: Scrooge.

No wonder we're conflicted!

If you believe money is evil and the rich are corrupt, you'll feel better about not having a lot of money. You're not poor, after all — you're a saint … right?

Toxic Money Belief #3:
"Money can't buy happiness."

Here's the one that tripped me up. If "the best things in life are free," then why bother trying to earn more money?

Toxic Money Belief #4:
"I don't deserve
to make more money."

Low self-esteem can fuel many toxic money beliefs. One of the most dangerous is the idea that you don't deserve money.

Nobody would say this out loud, of course, but you can see it in their actions:

They have a final interview to land their dream job and secure a big raise … but instead of preparing the night before, they get drunk. Then botch the interview the next day.
They stay in a low-paying job that they're much too talented for … for years.
Or my favorite: They win the lottery and blow all of it within a year. (Please don't do this.)

Toxic Money Belief #5:
"I can't win the game so
why play at all?"

This toxic money belief is even more damaging. If the whole money game is rigged against you, why bother playing at all?

Some people learn this belief from their parents. Others adopt it themselves after failing a couple times and giving up. What they don't realize is that the most successful people in the world actually fail MORE than anyone else.

(When I realized this, I created a "Failures" tab in Gmail so I could track how often I failed. If I'm not failing multiple times a month, I know I'm not pushing myself hard enough.)

The WORST part of all!

Here's the most twisted part of these toxic money beliefs.

Because they're invisible, we keep chasing random tactics instead of solving our core money issues.

We know we want to be more successful. We want to earn more money — and enjoy the Rich Life that comes with it — but how do we do it?

We search for a new productivity app that will finally make it easy to get things done … even though we know it won't.

We tell ourselves we'll "buckle down and work harder" … even though we know we never do.

We look for magic bullets (a keto diet, our morning routine, a bulletproof resume) … even though they never seem to live up to the hype.

We ALL do this!

But if we step back and take a broader look at what's going on, the reality is surprising.

For most of us…

We make more money today than we did 5 or 10 years ago — but we're still fighting the same stress and fears about money. Why can't we get ahead?
We see people earn more than us who, frankly, are less smart and less talented than we are. Sure, some are lucky and some have family money and some are just in debt up to their eyeballs — but not everyone. What are we missing?
We follow the best advice we can find — "get a good job, hustle, save more" — but we always feel like we're just treading water … if not slowly sinking.

Something doesn't add up!

One of the hardest things to do is identify your own mental biases.

I used to think the problem was just me. That if I wasn't earning the amount of money I wanted, I just needed to work harder and smarter. I just needed to pedal faster (even though a part of me knew that wasn't the right answer).

Other people in the same situation call themselves lazy and quietly give up. They tell themselves they'll never achieve their biggest goals or live a Rich Life. These are the people who wake up at 45 years old … living in a suburban cookie-cutter house they hate … commuting to a job they don't care about … wondering how they got there.

It wasn't until I saw my toxic belief that "money can't buy happiness" that I realized some people avoided this trap. Some people did not have toxic money beliefs. They didn't get stuck in random-tactic-chasing.

They lived their lives by a completely different "rulebook." Not only did they earn more money … they were stress-free around money all the time. And they knew how to enjoy the money they did have, without guilt.

What if you had the same "rulebook" that the wealthy did? What if you knew all those "taboo secrets" that no one else does … and could systematically change the way you think — for a lifetime?

THE TRUTH: The wealthy think very differently than everyone else

Here’s an example I’ll never forget.

The first time I visited New York City as an adult, I was meeting a potential business contact. He told me to meet him at the Union Square farmers market (“Meet me at the pretzel guy”), and from there we strolled around and eventually walked to a nearby parking garage.

He’d driven in from outside the city and left his car in the parking garage. When we walked down there, the manager took one look at him and said:

“We told you to leave your keys here!!”

He said, "What?"

“We told you to leave your keys here. We had to tow your car to move it out of the way. That’s a $50 charge.” (He pointed at the rules on a sign.)

This guy looked at the sign, then said, “Guys, I’m really sorry I forgot to leave the keys. Is there any way to not pay the fee?”

The manager just shook his head.

And this is where I couldn’t believe it.

The guy looked back, shrugged, and pulled out his wallet and paid the $50 fee.

No arguments. No whining. He knew he’d messed up, and he simply paid it.

Who has $50 in his wallet like that?

Who just shrugs and pays??

There were so many things I realized from just this one example:

1. He didn’t get angry. After all, the rules were laid out clearly and he was the one who messed up.

2. Because he could afford it, it wasn’t a real problem. To me, this would have ruined my day. To him, this didn’t even affect his day.

3. I realized I had a lot to learn about money...

How to make your problems disappear

Most people go through life feeling stressed, guilty, and anxious about money. They operate by a simple rule: "Spending money is bad." It doesn't even matter what they're buying or why.

When you think this way … small, everyday hiccups become big, life problems:

You ran out of gym clothes … so you keep skipping your workouts. A few months later, you've put on 10 pounds.
You have cat hair all over your apartment … so you're too embarrassed to invite anyone back to your place. Now your dating life suffers.
You had to stay late at work … so you didn't have time to make dinner … I guess it's frozen fish sticks again. Sorry, honey.

That's how a toxic money belief slowly ruins your life.

The wealthy don't think this way.

They follow a different rule:

“If you have a problem that money can solve,
then you don’t have a problem.”

The wealthy actively look for ways to use their money to solve problems.

Run out of gym clothes? Not a problem. Buy 1-2 more gym outfits … now you'll never run out.
Cat hair all over? Not a problem. Hire a housekeeper to clean your apartment once a week. Now you can feel good about having guests over.
Crazy day at work? That doesn't need to ruin your evening. Have a nice meal delivered or go to that new Thai restaurant you read about.
Gotta pay a $50 towing fee? Whatever.


You don't have to be a billionaire Jeff Bezos to think this way, either.

$50 can solve most "everyday" problems … IF you have the mental framework that spending money to solve problems is a good thing.

The problem solver

This is just ONE MORE example of the difference between how most people view the world vs. how the wealthy view it.

Once I saw just how much these toxic money beliefs were invisible anchors, dragging us down, I made it a personal mission to uncover the others and cut them loose.

I didn't want to keep fighting or limiting myself. I wanted a whole "toolbox" of new mental frameworks … so when I felt nervous, or frustrated, or even scared about money, I'd have access to the very same strategies and tactics and insights that the wealthiest and most successful use to overcome these feelings.

On the hunt for taboo secrets of the 1%

Unfortunately, there's not a book on Amazon called Taboo Secrets of the 1%.

The wealthy actually HATE talking about their unique money mindsets and rarely discuss it with anyone outside their children and financial advisors.

And I don't blame them.

Anytime they do, people bring out the pitchforks. The wealthy have learned it’s best to be quiet and keep their secrets to themselves.

But…

If you keep your ears and eyes open, you can find clues. Instead of laughing or complaining when I saw a wealthy person buy something I thought was ridiculous, I looked closer. Why did they do that?

Sometimes you even get lucky. Once, I sat next to a guy in first class. I heard him mention that his family was back in economy. Right or wrong, I wanted to know why, so I asked. He went further and broke down his whole financial system.

As my business grew, I met more and more entrepreneurs, many of them working and earning several levels above my own. I found that people were much more open to talking about their money in a trusted environment, like an "invite-only" mixer for speakers at a conference.

I kept digging.

What I wanted to know was how the wealthy faced the same challenges and hassles that everyone else faced … but always seemed to come out on top.

And I didn't just want high-level, trite suggestions or meaningless tactics … I wanted the best stuff from the trenches. The nitty-gritty thought process behind their decisions.

So I asked them, over and over. I probed. I pushed back on their responses, going deeper and deeper. And I took their rules and tested them myself.

Soon, I was putting together my OWN rulebook. And this set of mental frameworks has helped take me from a normal college student to a New York Times best-selling author with an international audience … and a multimillion-dollar business.

Why "Wealth Triggers" create wealth and happiness

After I identified hundreds of secrets, rules, and mental frameworks that the wealthy use every day — guidelines that most people never even consider — I tested each one exhaustively. Again and again, I was amazed to discover that even tiny shifts in mindset can have oversized impacts on your life.

Slowly, painstakingly, I culled the list down into a short list of the most essential mental frameworks.

I call these "Wealth Triggers" because the concepts are so powerful, so striking, that once you hear them, they trigger a change in the entire way you approach money … for LIFE.

For example, my friend Nick told me he spends just 90 minutes at any museum — and 30 minutes of that is at the cafe! When I heard that, I was shocked. My entire life, I had considered museums to be all-day affairs. Disneyland was a 12-hour marathon. How could he only spend 90 minutes?

Or take my wife's comment at the end of our honeymoon: "Normally, I'd be sad to end a trip. But now I know that we can always come back."

Both of these are eye-opening demonstrations of abundance.

I grew up in a home where money was scarce. We ate out only once every 4-6 weeks — maybe. With a coupon. And we'd share everything, including drinks. The idea of ordering a dish that I wasn't sure I would like was crazy. That was way too risky. What if it wasn't good?

Today, I view the world with an abundance mindset, not a scarcity mindset, and it's completely changed my life:

I can skip a "must-see" attraction on vacation to spend more time on the things I love.
I can fly somewhere for a weekend (instead of a whole week).
I happily invest in myself even if I'm not sure of the outcome (the wealthiest and most successful people continuously invest in themselves … and the returns on those investments compound over and over).
I can confidently set boundaries and expectations of others.
I don't sweat about setbacks or failures. I know that long term, my future is greater than my past.


If I was still carrying around my scarcity mindset, where would I be today? I can guarantee you I wouldn't be as successful as I've been fortunate enough to become.

And that's just ONE Wealth Trigger.

I'd like to share 20 of them with you.

See, we know that tactics and hustle are worthless without the underlying foundations of a strong mental game. For example, my NYT best-selling book lays out the exact steps to automate your finances, optimize your credit cards, and achieve financial independence … but many people buy the book, read it, even agree with me … and still do nothing!

Why?

Because their toxic money beliefs and mental frameworks are actually deadweight "anchors," holding them back from success…

They fear failure ("What if this doesn't work? What will my family think? That I did yet another ‘hare-brained’ scheme?")
They fear success ("What if this takes off and people discover that I'm not really good at this? What if money changes me?")
They worry what others will think and let critics chart their course


Yet some people persist. They focus not just on external learning, like productivity and health. Top Performers also systematically improve their internal growth. Their mental frameworks.

They know that ultimately, as you become more wealthy and more successful, tactics are a commodity — everyone knows them! What separates the truly successful, wealthy, and happy people is having mental strength.

The fortitude to persist when times get tough.

The perspective to cut through all of your mental biases and see the world as it truly is.

The passion to look beyond the next paycheck, the next deal, the next bill — and chart your own rewarding path through life.

The confidence to know you can do something … and the strength to "go your own way" even when family, friends, and society want you to sit still and play small.

And the conviction to say YES when it matters — and NO when something isn't right for you.

Over time, these mental frameworks become "burned" into invisible scripts. They become your instinctive responses, giving you an instant playbook for success.

Why leave your playbook up to chance?

I'm here to give you the secret playbook that the wealthiest people use.

Introducing…
Unlock your financial potential and live your Rich Life

Wealth Triggers is an online course that gives you the tools you need to finally achieve your Rich Life. Crack the mental blocks that have been holding you back financially and replace them with proven, powerful frameworks that the wealthy use every day.

This is specific — we include exact concepts, examples, and phrases you can use right now.
This is rapid — a 21-day course with new material that you can apply instantly. Take it at your own pace and revisit it whenever you want.
And this is practical — if you’ve already tried the treadmill of random hacks and "trying harder" and you want to go beyond symptoms to focus on what truly works, Wealth Triggers gives you the precise, actionable steps to build these inner mindsets into your everyday life.

In the course, you'll learn...
Your financial programming
PSYCHOLOGY
Rewiring your old stories into new ones
My 3 winning money beliefs
PSYCHOLOGY
Yes, money can buy happiness
My money is good money
What abundance really means
SCRIPTS
How to handle financial bullies, skeptics, doubters, and cynics
SYSTEMS
What the wealthy do differently
Using money to solve problems
PSYCHOLOGY
How to buy anything, guilt-free
The psychology behind "outrageous" purchases
ADVANCED
Why it's OK to "waste" money
SYSTEMS
How the wealthy make money decisions
ADVANCED
How to build wealth for life
PSYCHOLOGY
Your Rich Life manifesto
ADVANCED
How I made my money: Mapping out your income streams
Where will your money go? The Conscious Spending Plan
Fun money: The coolest things to do with your money
SCRIPTS
How to openly talk about money with your friends and family — without judgment
SYSTEMS
Money Mentors (and where to find them)
My biggest money wins and losses

The ENTIRE Wealth Triggers course is available in video, audio, and transcript formats.

This is an active course where we’ll show you how to integrate the principles into your life. You’ll get a specific call to action every step of the way. Do these and you’ll quickly see how rapidly you can change.

Plus, lifetime access to Wealth Triggers. Revisit any module and video when you want to improve or get a boost. Feeling unmotivated? Discouraged by a new challenge? Afraid you'll make a bad choice with your money? The solutions will be in your back pocket, ready for you when you need them.

The difference between the wealthy — and everyone else

What do the wealthy do differently? How do they think and act when they face situations that would trip others up?

Wealth Triggers is an inside look at how the wealthiest and most successful people got and stay that way…

How to uncover the hidden reasons why you – or anyone – makes the money decisions they make
How to change the financial programming you grew up with
Why believing the wrong stories can cripple your chances of success
Why I was OK with losing 30-40k subscribers when I had just started picking up steam with IWT — and what that has to do with my money beliefs
The things I actually spend my money on (and where I cut costs)
The one question I ask myself when thinking about time and money
Simple ways you can use money more effectively to increase your happiness
How I justify spending extravagantly on travel and experiences (this is a "master key" to unlock)
How to make sure you’re making the right decisions for big life events
The most powerful financial asset you can build and how to get started today
The exact questions you should ask yourself when mapping out your Rich Life
Get an inside look at my different income streams
At more advanced levels, I’ve noticed that people usually have one overriding priority for their discretionary spending. I'll tell you why
How to have difficult money conversations with your friends, family, and significant other
How to talk about money when your partner makes more than you do (or vice versa)
What to do if your family asks you for money
Who I turn to for financial advice (and who you should never take advice from)
My biggest money wins in the last 15 years — these are the kinds of things I’d recommend to anyone starting out

And that’s a sample of the insights packed into this course.

Go behind the scenes of a Rich Life

I built this course to give you a behind-the-scenes look at a Rich Life. Not the tactical nuts-and-bolts of personal finance. I'm talking about how the wealthy think differently, act differently, and most of all, how they enjoy lifestyles that most people only get to dream about.

The “rules of thumb” you’ll learn in this course are practical, easy to apply, and extremely powerful.

Best of all, they are FUN.

I don’t know about you, but I LOVE learning about myself, recognizing the patterns, then working to improve them. Sure, it’s work — but it’s amazing to watch yourself change from the inside out.

In this course, I collected the very best tools and frameworks and shared them, along with specific stories. You can apply these to your life instantly.

Even one of these lessons can be worth its weight in gold. Put them together and you have a roadmap for overcoming your money blocks, unlocking your financial potential, and living your own Rich Life.

Wealth Triggers IS for you if...

You're open to admitting that the way you've acted in the past may need to change if you want to achieve higher levels of wealth and happiness

You want to stop blindly trying the latest "schemes" for earning more and saving more

You're focused on the long term — and you understand there will always be ups and downs, but that you can make HUGE gains by acting smarter

You've tried the "conventional advice" about success, wealth, habits, and self-improvement, and they haven't worked

You've gotten as far as you can on your own, but you know "what got you here won't get you there" — and you're open to getting an extra push to cross the bridge to success

FAQ
"What if I fall behind?"

Don't worry about falling behind — each video is distilled down to just the "bite-sized" essentials and includes specific examples so you can spend your time taking action instead of reviewing tons of content.

Wealth Triggers also comes with lifetime access so you can take a break from the material if you'll be out of town, on vacation, or just get swamped for a few days. You'll have this resource for life. It will always be there when you're ready.

"I don't want this to become yet another thing on my to-do list…"

The last thing we need is another thing to juggle. Wealth Triggers isn't another set of to-dos you’ll have to force yourself to find extra time for. It's not a Band-Aid or a workaround.

Wealth Triggers is a condensed, at-your-own-pace program that will show you how to develop deep psychological strength and the peak performance that goes with it. Watch one a day or binge-watch them in a fun, transformational weekend. You can also download the material to listen to on your phone, or read the transcripts — whatever's easiest for you.

"How is Wealth Triggers different than Success Triggers and How to Win the Game of Advanced Personal Finance?"

In short, Wealth Triggers is focused on breaking through your toxic money beliefs, replacing them with the winning money mindsets that the wealthy use, and living your own Rich Life.

Success Triggers takes a broader look at the non-financial habits that drive success in your professional and personal life.

How to Win the Game of Advanced Personal Finance walks you through the tactical details of my advanced personal finance system.

All three courses are designed to support each other, and if you enjoy one of them I believe you will enjoy them all.

"How long will this course take?"

This is a 21-day course. Each video is short and focused. We recommend watching one a day, and with lifetime access you can revisit them whenever you like.

If you're ready, you can learn the taboo secrets of the 1% and unlock your financial potential — today.

An UNBEATABLE guarantee: Try Wealth Triggers for a full 60 days, 100% risk-free

We've packed a lot into Wealth Triggers, and I want to make sure that you not only get all that content before you fully commit to this — I want to give you 60 days to let it digest, integrate it into your life, and make sure this is really working for you.

Try the entire course. If you don't LOVE it, I insist that you get 100% of your money back. I'll even eat the credit card processing fees.

It's simple: Join the program and try it for yourself. If the powerful mental exercises and scripts don't help improve your life within 60 days, I want you to email me. Show me you did the exercises, and I'll give you all your money back.

This guarantee lasts 60 days, which completely covers the course. That means you can try the ENTIRE course and then decide if it's right for you.

Bottom line: Joining Wealth Triggers is 100% risk-free.

Get started today

$29

12 monthly installments
Best value

$297

One time payment

If you have any questions or concerns about the course, call or email us. We're happy to help: 1-888-933-2761 / [email protected].
A day I'll never forget

Let me give you one more example of how much is possible when you break through your toxic money beliefs and start to use the winning money mindsets of the wealthy and successful.

I always knew that I wanted my honeymoon to be unforgettable. My wife and I were thinking about doing a safari for our honeymoon. When we went out with a few married friends and told them, they said, “That sounds awesome!”

Then one of them said, “We had an amazing honeymoon. We decided to take 6 months off.”

Another one said, “Us too. We took a year off and traveled before we had kids.”

Cass and I looked at each other like they were speaking Martian. Six months? A YEAR? Who are these people?

But as we left and took a cab home, we couldn’t stop thinking about what they’d said.
In true American style, we’d automatically assumed we would take a 7- or 10-day honeymoon. But what if we decided to go for longer?

What if we decided to do something totally different?

We’re both entrepreneurs. We can afford it. So what would our Rich Life look like?

In the end, we extended our honeymoon to 6 weeks and visited Rome, Kenya, India, and Thailand.

It was unforgettable.

One day, my wife and I were having a picnic lunch on safari.

The weather was perfect. Every detail had been coordinated and handled ahead of time so my wife and I could just relax and enjoy.

As we enjoyed the view, I thought of myself at 22 years old, a fresh college grad working in a start-up in San Francisco, dressed in a free T-shirt that didn't fit. I only made $11k that year, and the only way I could "afford" lunch was to visit my friends at Google and eat their free lunch.

How far I had come since then.

There was a lot I didn't know when I was younger. A lot of bad habits I had to break. A lot of toxic money beliefs I had to discover and rewrite.

But one thing that I did get right — one thing that made everything else possible — was a resolute belief that change is possible.

Change may not be easy or fast.

Change may not be free.

Change may even require questioning some of your deepest held opinions.

But if you're committed to being the best and more successful version of yourself — and enjoying the financial and lifestyle rewards that brings — you can do it.

When I was starting out, I wish someone had offered to share these secrets with me. No one did, so I had to learn them the hard way. I would have jumped at the opportunity to short-cut all of that pain, guilt, confusion, and expensive trial-and-error.

Money doesn't have to be stressful or shameful or frustrating. Life doesn't either.

Today, I invite you to take these Wealth Triggers, rewrite your financial programming, and live your own Rich Life.

Get started today

$29

12 monthly installments
Best value